When I visited Cuba in November 2012, I was shocked at how much they did with so little! For example, one medical clinic runs their online support for their staff an allowance of 16 MB a month. Most of the emails in my inbox are bigger than that! It’s an impressive thing, what they’re able to do with the restrictions they have.
The KEY LESSON I experienced over and over while traveling, was when you have scarce resources, your focus gets crystal clear on what your function is. And what your priorities are.
Think about it for your business, when your money is tight, time is stretched and other resources are lean, what do you do?
- What’s your main function of your business?
- What’s your biggest priority?
- What are you trying to achieve?
- What makes you money?
- What are you growing?
- Who’s on your team?
- What are your MIT’s (Most Important Things)?
Scarcity could actually be your greatest tool in getting clarity for your business.