[Note #1: I’m considering giving away a free product to you… If you’re ready to go, fill in your info and click Submit. IF you need more info, you’re welcome to keep reading.]
[Note #2: In case you’re wondering, this post is a FOLLOW UP TO THIS POST which received over 40 comments from Ojai to Los Angeles to New York City to Brazil! I do my best to respond to as many comments as possible, BTW].
Why This Whole “Women’s Business Social” Thing Started: Over 5 years ago, Jason and I started our own company, and I worked primarily from our home office. When he traveled, there were some days when I felt so isolated from the professional world as I sat alone at my desk. One day, I realized it would be a good idea to meet some local business owners in person. I attended quite a few professional networking meetings.
They were DREADful.
Most of the people attending didn’t want to be there either, but they had to. It was a requirement, part of the rules of their membership. Everyone seemed a bit depressed (this was around 2008 and what economists were calling the beginning of a recession). Social media was just becoming mainstream. Some of the older members resented any mention of new innovative ways to reach out to customers. A lot of people were upset that “business as usual” wasn’t working anymore.
I kept thinking, “Somebody should fix this. Somebody should make an event that people actually WANT to go to!”
That’s when the Women’s Business Social was born: February 2009. I invited 13 women in business to meet up and get to know one another. I had no idea it would become a monthly event and have literally THOUSANDS of fans. At its peak, the Social had 220 women attend. Can you imagine? It was a business-networking gathering, more like a wedding celebration, than a obligatory meeting. At the start of the Women’s Business Socials, I threw out all the unnecessary rules, regulations, and procedures and highlighted everything that I found supportive, nurturing and fun. ESPECIALLY the fun parts.
I found that embracing and playing with online social networks is a great way to gain exposure. I created profiles that share photos from the Socials. I made a YouTube video channel, a Twitter feed and a Meetup page for each event. The No More Nylons Facebook page now has over 5,000 fans that post, share and comment, every day. (Note: If thinking about all the social networks stresses you out: R E L A X. Take a deep breath. You don’t have to do all of it. I’m just sharing MY story of how I built my business locally and turned it into a national platform for speaking opportunities for myself.)
The past 42 months of meeting in person AND collaborating online has created a local buzz that led to the No More Nylons story being reported in traditional media too. Local newspapers, niche radio programs and regional magazines have covered the Socials. (You can see them on the Media webpage of the No More Nylons website, if you’re interested.) Women business owners (like you) told all their friends and colleagues, and it spread like wildfire. (First as a handful of referrals, then hundreds of them… then thousands of people joining this community).
And Here’s What I Feel Compelled To Do…
It’s time for a well-designed, practical business networking training. (Beware: there’s no end to the hacks out there who promise you how to make millions in a weekend, and nonsense like that. That is NOT what I’m proposing. What I do is work with people to build sustainable business networking communities; not a get rich quick scheme… but you know that.) With each passing day, I’m finding over and over again that the need for proper networking training for women is so much bigger than any of us can imagine.
Consider these facts:
- 10.1 million firms are owned by women, employing more than 13 million people, and generating $1.9 trillion in sales as of 2008 (Center for Women’s Business Research, 2008)
- The fastest growing segment in social media is 45-54 year olds. In fact, 55% of Americans in this age group have a profile on a Social Networking site. (Edison Research, 2012)
- Women are the majority users of social networking sites, spending 30% more time than men on the sites and accounting for 55% of mobile social network usage. (Techcrunch, March 2011)
So what do all these facts mean for you? It is possible to grow your business by working together: in person and online. Our community is being compelled to step up and take responsibility for improving how we show up in the world. This is no small feat. One woman commented on the last blog post:
“I have just been diagnosed with Breast Cancer, and I would love to take your course, as I would like to somehow help other women that have experienced life as I have and am at this time. Please let me know when you are having a class; I will be the first to sign up.” ~ Lauren.
We all have important work to do. It’s time to share it on a grand level. The time has come for a formal business networking training program. In my heart, I want excellent networking advice and business training to be readily available for all women in business, everywhere.
But the huge task of reaching the people who need to be reached CAN NOT be done alone. I’ve been humbled by the wealth of activity surrounding my last blog post. There has been A LOT of interest in the networking training program that I’m POTENTIALLY developing.
IF you’re sincere about building a network that supports you professionally and personally, keep reading. The free “Women’s Networking Resource Kit” will include:
- A recorded interview of my story with how I got started, developed my networking model and share some of my marketing secrets.
- A master checklist of the things you can always have with you to be ready to connect with anyone at anytime.
- A customized list of some my favorite products and apps that I use for business connections.
. . . Let me know if you are interested in business networking for women and having this free “Women’s Networking Resource Kit.”
So Here’s What I Want YOU To Do:
I’m making a list of everyone potentially interested in getting my free resource kit AND getting in at the start of all this. If you’re interested, then: (1) Enter your email address below, and
(2) Copy & paste this link (https://nomorenylons.com/confession/) to forward to the women in your life that you know could use this kind of support. You’re welcome to send it to more than one friend.
If enough people get on this “interest list” (I’m thinking 500 or more) then I’ll make this free kit and send it to EVERYONE on the interest list. If no one wants the free “Women’s Networking Resource Kit” then no worries…
PS If I told you that doing just 1 thing would result in 50 business opportunities a year to grow your business, make more money and find out what your key clients want. Would you do it?