Did you ever stay home and wait for the phone to ring? Are you running your business that way now? Are you waiting for customers to show up, call in or click “Buy Now”?
I live in a beautiful, small town that’s know as a tourist destination. We have beautiful spas, boutiques and restaurants. But as you can imagine, there are days, especially when the weather is nasty, that tourism is slow. Town is quiet.
So while I was out walking my dog in town, I stopped in to say hi to a friend. She works in a high-end boutique that sells handmade women’s clothing. I was the only one in the shop. She confided she hadn’t had a single sale that day. Not even $1.
I was really surprised and a bit freaked out, and asked, “What are you doing about it???”
She shrugged and said, “Ah well, what can you do?” But the way she said it, it wasn’t a question. It was more of a mindset, like “you can’t change the weather…”
4 Ideas on How To Promote Your Store From Your Smartphone
But I answered her as if she had really meant what she said. “What can you do?” I said,
- “You could post a picture on Facebook, Pinterest or Twitter.
- You could create a video tour of your store.
- You could make an Etsy account and sell your handmade items online.
- You could email an offer to your existing customers, friends and fans announcing a “Rainy Day Sale.”
My mind went into overdrive, thinking of all the possibilities that I would do, from the store on a smart phone.
She was a bit overwhelmed at the idea of it. She said, ” Oh, I don’t do any of that stuff…”
* Flickr Image by MoShotz.
I invite you to post in the Comment section below YOUR IDEAS on using your smartphone to promote your physical store, restaurant, or boutique.