Want to know the most decadent thing I did while on vacation this summer?
I read 3 books and 3 National Geographic magazines cover to cover in 7 days. I was in heaven! I don’t make time to read fiction and other enjoyable articles most days. When I do have time to read, I pick up something to help me build my business. That’s my focus.
But I was thinking about it and realized certain books explain themselves SO well, just in their titles! I know what I need to do before I even start reading. Here’s 5 books to help you and your business grow from the moment you read the title:
# 1: Your Best Just Got Better: Work Smarter, Think Bigger, Make More.
***DISCLAIMER*** I am totally biased on this one! Jason’s my husband and best friend. I’ve seen first-hand how this book has changed lives, including our own. People write us daily, sharing their new relationships and opportunities they’re experiencing.
I promise you, if you read this book and do the exercises, your life will be BETTER.
#2: Escape Cubical Nation
By Pam Slim
I quit a 9-5 job that was literally killing me. I’m grateful for the support of Jason to help me get out of a poisonous work environment. I quit before this book came out, but I bought and read it (and have my own signed copy as you can see) as soon as it came out. What I love about Pam’s advice is she doesn’t just tell you “to jump and the net will appear.” She has practical advice on how to prepare yourself physically, mentally, and financially before making any BIG decisions, like telling your boss to go f*@% herself.
#3: Tribes: We Need You To Lead Us
By Seth Godin
Seth and his many books taught me: to build my tribe, be indispensable, and SHIP IT. He helped me get over the procrastination of “perfection.” And to think about the communities that I engage with. What are people looking for? What is true leadership? And how to think differently from how everyone else does things.
By Melody Biringer
Melody is a MASTER at creating events and finding what women CRAVE. She has over 25 city guides in 4 countries showcasing women owned businesses. She’s also been an entrepreneur since the ripe age of 8 with her family’s strawberry farm. She’s dialed into what customers want and what they’ll pay for, which are KEY business skills. Her book, Craving Success highlights one lesson from each of the 20 businesses she’s run! You may ask yourself, what do your customers crave? What experiences? What results? What feelings?
#5: Can We Do That? Outrageous PR Stunts that Work and Why Your Company Needs Them.
By Peter Shankman
I bet you’ve heard of the PR service, Help A Reporter Out (HARO). If not, the short version is it’s an online service to connect journalists to the public for quotes and stories for their articles. It’s started as a Facebook group, but quickly outgrew their capacity. So he created his own site to make these connections, built it to over a $1 million/year company and in 2010 sold it. BRAVO!
Peter started in PR and writes about the crazy stunts, outrageous gifts and all around out-of-the-box thinking that helped build that successful business. He took clients sky diving, and guess what… they loved it. I LOVE getting to see his personality, humor and outrageousness shine through his business. That’s what most start ups are missing. They’re so busy being appropriate, that they end up boring themselves as well as any potential clients. Embrace your wacky weirdness, and find a way to channel it in a fun way that people want to be part of.
One year, we sent hula hoops to our corporate clients. Then, I made a hula hooping video called Travel with A New Spin, with all the places in the world that I’ve hooped, including the Paris, Venice, London as well as the Zappos headquarters, Washington, DC and the Grand Canyon. It’s part of my journey.
6. What Got You Here, Won’t Get You There. By Marshal Goldsmith
7. Never Eat Alone. By Keith Ferazzi
8. Reality Check. By Guy Kawasaki
9. Persuasive Presentations: Inspire Action. Engage the audience. Sell your ideas. By Nancy Duarte.
10. Don’t Let the B****rds Get You Down: Do things Your Way. By Janet Street-Porter.
I LONG to meet Janet to say “Thank You” in person. Here’s one of my favorite quotes from her book, “Don’t fall for the impossible dream of creating a new you. Learn to like yourself just the way you are. It’s cheaper. It’s less demanding. And it’s a lot more fun.”
PS Yes, I take my picture with authors, speakers and others who ROCK MY WORLD. These people are celebrities to me. They inspire me, challenge me, and remind me that we can all make a difference in the world. Sound hokey? I know. But it’s true. And I’m grateful for how all of these folks have touched my life and helped me to build this life.